About 10 years in B2B SaaS marketing
Search changed. Measurement should too.
Viztaro builds the tools brands need to understand and improve their presence in AI-generated answers.
In short: Viztaro is an AI visibility company founded by Aditya Sarkar, a B2B SaaS marketer with about ten years in go-to-market, SEO and paid marketing. It builds tools and runs services that help businesses get found and cited by AI assistants.
Why Viztaro exists
Rankings used to be the scoreboard. Now buyers read a single synthesised answer, and most brands have no idea whether they are in it.
Viztaro grew out of years of hands-on work in SEO, answer-engine optimisation, demand generation and marketing automation. We turn what works into repeatable software.
SEOTechnical and content foundations
AEOAnswer engine optimisation
GEOGenerative engine optimisation
CRMPipeline and automation
Founder
Viztaro is built by a marketer who has spent a decade selling, positioning and growing B2B software.
Aditya Sarkar
Founder, Viztaro and BoomRanks. GTM, SEO and paid marketing for B2B SaaS.
Aditya has spent about ten years in B2B SaaS marketing, moving from a traditional enterprise IT role into marketing leadership and rising from manager to AVP, including AVP of Marketing at a growth-stage startup. He now works independently as a consultant, helping software companies and service businesses plan go-to-market, grow organic search and run paid acquisition.
His work across SEO, answer engine optimisation and generative engine optimisation is what led to Viztaro. Clients kept asking whether AI assistants were recommending them, and there was no simple way to find out and then do something about it. Viztaro turns that routine consulting work into tools anyone can use.
Experience
Education
MBA, Management Development Institute, Gurgaon
Companies
Hexaware, LimeTray, Innovaccer, Sapaad, Loop Subscriptions, Recykal and Fleetx
Focus
GTM strategy, SEO, AEO, GEO, paid marketing
Principles
How we decide what to build and how to work.
01
Measure honestly
No inflated scores. We show what was tested and how.
02
End in action
A metric without a next step is decoration.
03
Earn the software
We validate demand with services first, then build what customers keep asking for.
How we work
A method you can inspect, not a black box.
01
Fixed questions
We test the same buyer questions every time, so changes mean something.
02
Repeated runs
Every question is run several times, because AI answers vary.
03
Shown sources
We record which sites shape the answers, so fixes go where they matter.
04
Plain reporting
Findings in clear language, with the reasoning and the next step.
Questions
About Viztaro and the people behind it.
Who is behind Viztaro?
Viztaro is founded by Aditya Sarkar, a B2B SaaS marketer with about ten years of experience in go-to-market, SEO and paid marketing.
How is Viztaro related to BoomRanks?
Viztaro is the software and tools brand. BoomRanks is the services and consulting brand, also founded by Aditya.
Where are you based?
In India. We work with clients in India and internationally.
Can I talk to someone before using the tools?
Yes. Message us on WhatsApp or email and we will respond within one business day.